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Johnston, Mark W.

Churchill, Ford, Walker's sales force management Sales force management Mark W. Johnston, Greg W. Marshall - 7th ed. - Boston McGraw-Hill/Irwin 2003 - 603 páginas ilustraciones 27 cm 1 CD-ROM - McGraw-Hill/Irwin series in marketing .

Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill

Includes bibliographical references (p. 563-582) and index


System requirements for accompanying CD-ROM: IBM PC or compatible PC with Pentium 90 MHz processor; Microsoft Windows 98/2000/ME/XP/NT 4.0

ISBN: 0072466480 0071151591

Subjects--Topical Terms:
Gestión de ventas

LC Class. No.: HF5438.4 / .J64 2003

Dewey Class. No.: 658.8/101