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Peppers, Don

The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program Don Peppers, Martha Rogers, and Bob Dorf - 1st ed. - New York Currency Doubleday cop. 1999 - 406 páginas 23 cm

Includes bibliographical references (p. 377-392) and index

ISBN: 038549369X

Subjects--Topical Terms:
Segmentación del mercado

LC Class. No.: HF5415.127 / .P475 1999

Dewey Class. No.: 658.8/12