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Stone, Bob 1918-2007

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age Bob Stone and Ron Jacobs - 8th ed. - New York [etc.] McGraw-Hill cop. 2008 - XXVIII, 663 páginas ilustraciones, gráficos 25 cm

Incluye índice y glosario

ISBN: 9780071458290 0071458298

Subjects--Topical Terms:
Marketing directo

LC Class. No.: HF5415.126 / .S767 2008