Normal view MARC view ISBD view

East, Robert, 1940-

Consumer behaviour : advances and applications in marketing Robert East - London [etc.] Prentice Hall cop. 1997 - 356 páginas ilustraciones 24 cm

Bibliogr.:p. 314-340 - Indices

ISBN: 0133593169

LCCN: 97012768

Subjects--Topical Terms:
Marketing
Consumidores--Conducta
Análisis de mercado

LC Class. No.: HF5415.32 / .E27 1997 HF5415.32 / E273 1997 1997

Dewey Class. No.: 658.8/342