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Kotler, Philip 1931-

Marketing management : analysis, planning, implementation and control Philip Kotler - 8th ed. - London Prentice Hall International cop. 1994 - 801 páginas ilustraciones 26 cm - Prentice-Hall series in marketing .

ISBN: 0130980056

Nat. Bib. No.: b9401114

Subjects--Topical Terms:
Gestión de marketing

LC Class. No.: HF5415.13 / .K68 1994

Dewey Class. No.: 658.8