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008 161130s2017 sz o 000 0 eng d
020 _a3319460684
_q(electronic bk.)
020 _a9783319460680
_q(electronic bk.)
020 _z3319460668
020 _z9783319460666
035 _a(OCoLC)964545712
_z(OCoLC)968758370
_z(OCoLC)974651724
_z(OCoLC)1005756144
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_bspa
050 4 _aHM851
_b.M435 2017 EB
245 0 0 _aMedia and metamedia management
_cFrancisco Campos Freire [and others], editors.
264 1 _aCham, Switzerland
_bSpringer
_c2017
300 _a1 recurso en línea
336 _aTexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 0 _aAdvances in intelligent systems and computing
_x2194-5357
_vvolumen 503
500 _aSpringerLink
_bSpringer Engineering eBooks 2017 English+International
505 0 _aIntroduction -- New Media in The Digital Era -- Journalism and Cyber journalism.-Audiovisual Sector And Media Economy -- Corporate And Institutional Communication -- Marketing Advertising And Tourism -- The Internet And Social Networks -- New Media And Metamedia -- Education Science And Cultural Identity.
520 3 _aMedia and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
650 7 _aMedios digitales
_2embne
_0(OCoLC)fst00893716
_0
_9421001
700 1 _aFreire, Francisco Campos,
_eeditor literario
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=http://link.springer.com/10.1007/978-3-319-46068-0
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
988 _aEBOOK, asignarmaterias, EBSPRINGER_2017B
998 _b02/2018
_dz
_e-
_zSI
999 _c94944
_d94944
_x1