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050		4	_aQA76.9.U83 _bN63 2013 EB
082	0	4	_a006.7
100	1		_aNodder, Chris _0no2009187324 _948262
245	1	0	_aEvil by design : _binteraction design to lead us into temptation _cChris Nodder
260			_aIndianapolis, IN _bWiley _c[2013]
300			_axv, 303 p. _bil.
336			_aTexto (visual) _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
504			_ap. [269]-296
520			_aMelds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins.
942			_2lcc _cLE
988			_aEBOOK, EBNETLUEM
650		7	_aInterfaces de usuario _0comprobar BNE19942283252 _2embne _9149839
650		7	_aMultimedia interactivos _9164111 _0comprobar BNE20042444172 _2embne
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&lang=es&db=nlebk&site=eds-live&AN=588874 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
901			_ai9781118452257
907			_a.b12987608 _b10-10-17 _c05-06-17
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945			_aQA76.9 .U83 N63 2013 EB _g0 _ieBOOK _j0 _lmae _o- _pEUR0.00 _q- _r- _sb _t15 _u0 _v0 _w0 _x0 _y.i11610050 _z05-06-17
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