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_aspa _heng |
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_aHF5415 _b.S7318 1999 |
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| 100 | 1 |
_aStanton, William J. _0n 50023273 _930270 _0comprobar BNE20000765075 |
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| 245 | 1 | 0 |
_aFundamentos de marketing _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani |
| 250 | _a11ª ed. | ||
| 260 |
_aMéxico _bMcGraw-Hill _cimp. 1999 |
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| 300 |
_a730 páginas _bilustraciones _c27 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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| 500 | _aDonación | ||
| 504 | _aIndices | ||
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_aMarketing _vManuales _0comprobar BNE19900957214 _2embne _9138228 |
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_aEtzel, Michael J. _0n 80067394 _0Local _950102 |
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_aWalker, Bruce J. _0n 50020072 _950103 _0Local |
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| 700 |
_aAscensio Lara, Celia _etraductor _9102002 _0Local |
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_aLópez Taymani, Yazmín _eeditor literario _9102003 _0Local |
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| 984 | _aFundamentals of marketing | ||
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