000			02465nam a2200373 c 4500
999			_c87702 _d87702 _x1
001			87702
003			ES-MaUEC
005			20230307040208.0
007			cr cn|||||||||
008			120524s2013 njua sb 001 0 eng d
020			_a9781118099209
020			_a9781118418741 (e-book)
040			_aCaPaEBR. _cCaPaEBR. _dES-MaUEC _dUEM
050		4	_aHD67.B7 _bW44 2013 EB
100	1		_aWheeler, Alina _946620
245	1	0	_aDesigning brand identity : _ban essential guide for the whole branding team _cAlina Wheeler
250			_a4th ed
260			_aHoboken, N.J. _bJohn Wiley & Sons, Inc. _c2013
300			_a1 recurso en línea (X, 325 p.) _bcol. il
336			_aTexto (visual) _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	1		_aE-Libro
504			_aIncluye referencias bibliográficas e índices
520			_a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity" _cProvided by publisher
650		7	_aMarcas comerciales _0comprobar BNE19900955975 _2embne _9138129
650	0	7	_aPublicidad _9138231 _0LocalZ _2embne
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&lang=es&db=nlebk&site=eds-live&AN=493706 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
907			_a.b12976131 _b10-10-17 _c02-02-17
942			_2lcc _cLE
945			_aHD67.B7 W44 2013 EB _g1 _ieBOOK _j0 _lmae _o- _pEUR0.00 _q- _r- _sb _t15 _u0 _v0 _w0 _x0 _y.i11602739 _z06-04-17
988			_aEBOOK, EBNETLUEM
998			_am _a_alco _a_vill _b08-02-17 _cm _dz _eb _feng _gnju _h0