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020 _a9783319389929
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050 4 _aQ342
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100 1 _999549
_aCorea, Francesco
_0Local
245 1 0 _aBig Data Analytics: A Management Perspective
_cby Francesco Corea
260 _aCham
_bSpringer International Publishing
_c2016
300 _a1 recurso en línea (XIII, 48 páginas)
_b7 ilustraciones en color
336 _aTexto
_btxt
_2rdacontent
337 _aelectrónico
_bc
_2rdamedia
338 _arecurso electrónico
_bcr
_2rdacarrier
490 0 _aStudies in Big Data
_x2197-6503
_v21
505 0 _aIntroduction -- What Data Science Means to the Business -- Key Data Challenges to Strategic Business Decisions -- A Chimera Called Data Scientist: Why they don�t Exist (but they will in the Future) -- Future Data Trends -- Where are we Going? The Path Toward an Artificial Intelligence -- Conclusions.
520 3 _aThis book is about innovation, big data, and data science seen from a business perspective. Big data is a buzzword nowadays, and there is a growing necessity within practitioners to understand better the phenomenon, starting from a clear stated definition. This book aims to be a starting reading for executives who want (and need) to keep the pace with the technological breakthrough introduced by new analytical techniques and piles of data. Common myths about big data will be explained, and a series of different strategic approaches will be provided. By browsing the book, it will be possible to learn how to implement a big data strategy and how to use a maturity framework to monitor the progress of the data science team, as well as how to move forward from one stage to the next. Crucial challenges related to big data will be discussed, where some of them are more general - such as ethics, privacy, and ownership � while others concern more specific business situations (e.g., initial public offering, growth strategies, etc.). The important matter of selecting the right skills and people for an effective team will be extensively explained, and practical ways to recognize them and understanding their personalities will be provided. Finally, few relevant technological future trends will be acknowledged (i.e., IoT, Artificial intelligence, blockchain, etc.), especially for their close relation with the increasing amount of data and our ability to analyse them faster and more effectively.
650 0 7 _aData mining
_0
_2embne
_9162648
650 7 _aInteligencia artificial
_0comprobar BNE19900997218
_2embne
_9413115
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://link.springer.com/book/10.1007/978-3-319-38992-9
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
901 _ai9783319389929
907 _a.b12953842
_b10-10-17
_c21-11-16
942 _2lcc
_cLE
945 _aQ342 .C674 2016 EB
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