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_aDirección de marketing _cPhilip Kotler ... [et al.] ; traducción Clara E. Rivera |
| 250 | _a12a. ed., última reimp. | ||
| 260 |
_aMadrid [etc.] _bPrentice-Hall _cD.L. 2009 |
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_aXLI, 775, [19] páginas _bilustraciones, gráficos _c26 cm |
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_asin mediación _bn _2rdamedia |
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| 500 | _aIncluye apéndice y glosario | ||
| 500 | _aIncluye referencias bibliográficas e índice | ||
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_aMarketing _2embne _0comprobar BNE19900957214 _9138228 |
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_aKotler, Philip _d1931- _0BNE19922607948 _921466 |
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_aMoreno López, Yago _etraductor _0Local _950051 |
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_aHamad, José _etraductor _936736 _0comprobar BNE20040887193 |
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_aBelló, Cristina _etraductor _950052 _0Local |
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| 984 | _aMarketing management. | ||
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