000			03314nam a22003855i 4500
999			_c84388 _d84388 _x1
001			84388
003			ES-MaUEC
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007			cr nn 008mamaa
008			150825s2016 xxk| s |||| 0|eng d
020			_a9781447167235
040			_aES-MaUEC
050		4	_aHD45 _b.C368 2016
100	1		_aCantamessa, Marco _996518
245	1	0	_aManagement of Innovation and Product Development : _bIntegrating Business and Technological Perspectives _cby Marco Cantamessa, Francesca Montagna
250			_a1st ed.
260			_aLondon _bSpringer London _c2016
300			_a1 recurso en línea (XVI, 377 páginas) _b140 ilustraciones, 113 ilustraciones en color
336			_aTexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_a1. Innovation in business and society -- 2. Technological knowledge and organizational learning -- 3. The many types of innovation -- 4. The dynamics of innovation -- 5. Fundamentals of technology forecasting -- 6. The many approaches to innovation strategy -- 7. Business model innovation -- 8. Innovation strategy as the management of competencies -- 9. Innovation strategy as project portfolio management -- 10. Organizing product development activities -- 11. The product development process -- 12. Project management for product development -- 13. From market research to product positioning -- 14. Specifying the product -- 15. Designing the product -- 16. Design and redesign of product architecture.
520	3		_aPresenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects, and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.
650	0	7	_aToma de decisiones _2embne _9141176
650	0	7	_aGestión de empresas _2embne _9413157
700	1		_aMontagna, Francesca _996519
710	2		_aSpringerLink (Online service) _0Local _9106996
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://link.springer.com/book/10.1007/978-1-4471-6723-5 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
901			_ai9781447167235
907			_a.b12936662 _b10-10-17 _c21-11-16
942			_2lcc _cLE
945			_aHD45 .C368 2016 EB _g1 _ieBOOK _j0 _lmae _o- _pEUR0.00 _q- _r- _sb _t15 _u0 _v0 _w0 _x0 _y.i11581621 _z06-04-17
988			_aEBOOK, asignarmaterias , EBSPRINGER,
998			_am _a_alco _a_vill _b - - _cm _dz _e- _feng _gxxk _h0