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008			151127s2015 gw | s |||| 0|eng d
020			_a9783662483169
040			_aES-MaUEC
050		4	_aR119 _b2015 EB
082	0	4	_a610
100	1		_aJoubert, Pieter H _995612 _0Local
245	1	0	_aStrategic Scientific and Medical Writing : _bThe Road to Success _cby Pieter H Joubert, Silvia M Rogers
250			_a1st ed.
260			_aBerlin, Heidelberg _bSpringer _c2015
300			_a1 recurso en línea (XVIII, 140 p.) 29 il., 6 il. col.
336			_aTexto (visual) _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
338			_aonline resource _bcr _2rdacarrier
520			_aA document may be based on accurate medical and scientific information, follow guidelines precisely, and be well written in clear and correct language, but may still fail to achieve its objectives. The strategic approach described in this book will help you to turn good medical and scientific writing into successful writing. It describes clearly and concisely how to identify the target audience and the desired outcome, and how to construct key messages for a wide spectrum of documents. Irrespective of your level of expertise and your seniority in the pharmaceutical, regulatory, or academic environment, this book is an essential addition to your supporting library. The authors share with you many years of combined experience in the pharmaceutical and academic environment and in the writing of successful outcome-driven documents.
942			_2lcc _cLE
650		7	_aEscritos médicos _0comprobar BNE19930275239 _2embne _9147786
700	1		_aRogers, Silvia M _988758 _0Local
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://link.springer.com/book/10.1007/978-3-662-48316-9 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
901			_ai9783662483169
907			_a.b12912281 _b10-10-17 _c10-02-16
988			_aSpringer_Medicine_2015
998			_am _a_alco _a_vill _b25-11-16 _cm _dz _ea _feng _ggw _h0
945			_aR119 .J683 2015 EB _g1 _ieBOOK _j0 _lmae _o- _pEUR0.00 _q- _r- _sb _t15 _u0 _v0 _w0 _x0 _y.i11579961 _z06-04-17
999			_c82588 _d82588 _x1