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_aMarketing : _b"Core" _cRoger A. Kerin, Steven W. Hartley, William Rudelius ; traducción, Jorge E. Rodríguez Vega, Luis Rodríguez ; revisión técnica José Domínguez Alconchel |
| 250 | _a2a ed. | ||
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_aMadrid [etc.] _bMcGraw-Hill _ccop. 2007 |
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_aXXXIII, 128 páginas _bilustraciones _c27 cm |
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