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| 245 | 0 | 0 |
_aDriving desired futures : _bturning design thinking into real innovation _cMichael Shamiyeh and DOM Research Laboratory (ed.) |
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_aBasel _bBirkhäuser Verlag _c2014 |
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_a423 páginas _bilustraciones _c23 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 520 | 8 | _aHeaded by the slogan "Design Thinking", a debate has unfolded over the last ten years about design methods, which goes far beyond the specialist boundaries of design disciplines. Executives and business owners today recognize the potential for economic innovation lying in the creative and analytical mindset of designers. The extensive literature available on "Design Thinking" focuses on the methodology of the design process, while the conditions necessary to spark innovation processes in the first place, have long remained more or less unnoticed. This book starts here and asks how established innovations arise from a simple idea. What criteria are mostly likely to be the basis from which the ideas of an individual can take hold in a social system? What are conditions, under which they can become incorporated into a diverse group of people? What topics induce managers to choose and then to invest in a specific idea? Questions such as these are pursued in international contributions by renowned experts, using the first digital camera as a case study. They identify the individual and social processes associated with the exchange and implementation of new ideas. | |
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_aDiseño _0comprobar BNE19900983145 _2embne _9140279 |
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_aPensamiento creativo _0comprobar BNE20040392745 _2embne _9163003 |
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| 700 | 1 |
_aShamiyeh, Michael _eeditor literario _0Local _987780 |
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| 710 | 2 |
_aDOM Research Laboratory _eeditor _9107000 _0Local |
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