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| 003 | ES-MaUEC | ||
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| 008 | 130731t2012 xxua sb 001 0 eng d | ||
| 020 | _a9781937434014 | ||
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_aUMI. _cUMI _dES-MaUEC |
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_aHF5415.13 _b.P67 2012 |
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_aPorter, Alan J. _0Local _986607 |
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_aThe content pool : _bleveraging your company's largest hidden asset _cAlan J. Porter |
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_aLaguna Hills (California) _bXML Press _ccop. 2012 |
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| 300 |
_a227 páginas _bilustraciones _c22 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 500 | _aIncluye índice | ||
| 504 | _apáginas 213-215 | ||
| 650 | 7 |
_aGestión de marketing _9160839 _0comprobar BNE20022770781 _2embne |
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