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_aHD30.28 _b.O88 2010 |
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| 082 | 0 | 4 | _a658.4/012 |
| 100 | 1 |
_aOsterwalder, Alexander _944995 _0comprobar XX5071270 |
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| 245 | 1 | 0 |
_aBusiness model generation : _ba Handbook for Visionaries, Game Changers, and Challengers _cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries |
| 260 |
_aHoboken, NJ _bWiley _ccop. 2010 |
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| 300 |
_a278 páginas _bilustraciones (algunas en color) _c19 x 24 cm |
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| 336 |
_aTexto (visual) _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references | ||
| 505 | 0 | _a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. | |
| 520 | _aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. | ||
| 650 | 0 | 7 |
_aPlanificación de empresas _0LocalV _2embne _9162511 |
| 650 | 7 |
_aPlanificación estratégica _0comprobar BNE19982032401 _2embne _9154228 |
|
| 650 | 0 | 7 |
_aNuevas empresas _0LocalV _2embne _9150694 |
| 700 | 1 |
_aPigneur, Yves _944996 |
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| 700 | 1 |
_aSmith, Alan _920392 _0comprobar BNE19913400197 |
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| 700 | 1 |
_aClark, Tim, _d1956- _925067 _0comprobar BNE19973420414 |
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_a.b12831104 _b10-11-17 _c04-11-14 |
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