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100 1 _aRose, Frank
_0Local
_980444
245 1 4 _aThe art of immersion :
_bhow the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories
_cFrank Rose
260 _aNew York
_bW. W. Norton & Company
_c2012
300 _aXX, 354 páginas
_c21 cm
336 _aTexto (visual)
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
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650 0 7 _aIndustria informática
_xAspectos sociales
_2embne
_9673517
650 0 7 _aMarketing en Internet
_xAspectos sociales
_2embne
_9155950
901 _ai9780393341256
907 _a.b12830926
_b10-11-17
_c04-11-14
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