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| 003 | ES-MaUEC | ||
| 005 | 20230102111533.0 | ||
| 008 | 141021r1998 sp ad 001 0 spa d | ||
| 017 | _aTO.1408-1998 | ||
| 020 | _a0132405326 | ||
| 040 | _aES-MaUEC | ||
| 041 | 1 | _aspa | |
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_aHF5415.13 _b.M3718 1998 |
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| 100 | 1 |
_aKotler, Philip _d1931- _921466 |
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| 245 | 0 | 0 |
_aDirección de marketing _cPhilip Kotler... [et al.] |
| 250 | _a8a ed. | ||
| 260 |
_aMadrid [etc.] _bPrentice-Hall _c1998 |
||
| 300 |
_aXXIV, 851 páginas _bilustraciones, gráficos _c26 cm |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aIncluye apéndice y glosario | ||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 942 |
_2lcc _cM1S |
||
| 984 | _aMarketing management. | ||
| 988 | _aDONA14, DONAIEDE | ||
| 500 | _aDonación | ||
| 901 | _ai0132405326 | ||
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_aGestión de marketing _2embne _9160839 _0comprobar BNE20022770781 |
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_aKotler, Philip _d1931- _0BNE19922607948 _921466 |
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| 700 | 1 |
_aCámara, Dionisio _923014 _0comprobar BNE19950604662 |
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| 700 | 1 |
_aGrande, Ildefonso _99025 _0comprobar BNE19900081751 |
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_aObis, Teresa _erev. _986489 _0Local |
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