000			01989nam a2200349 c 4500
999			_c73527 _d73527
001			73527
003			ES-MaUEC
005			20230102111312.0
008			130206s2013 maua 000 0 eng d
020			_a9780273775690
040			_aES-MaUEC
050		4	_aHF5415.135 _b.K47 2013 EB
100	1		_aKerin, Roger A. _0Local _949029
245	1	0	_aStrategic marketing problems : _bcases and comments _cRoger A. Kerin, Robert A. Peterson
250			_a13th ed.
250			_aInternational ed.
260			_aBoston _bPearson _ccop. 2013
300			_a1 recurso en línea (XI, 729 p.) _bil. _c29 cm
336			_aTexto (visual) _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
520			_aFor undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
650	0	7	_aGestión de marketing _9160839 _2embne
700	1		_aPeterson, Robert A. _q(Robert Allen) _d1944- _0Local _980695
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://www.vlebooks.com/vleweb/product/openreader?id=UEM&accId=9195405&isbn=9780273775690&uid=^u _zSólo suarios Universidad Europea
901			_ai9780273775690
907			_a.b12329678 _b17-10-17 _c19-11-13
942			_2lcc _cLE
945			_aHF5415.135 .K47 2013 EB _g1 _ieBOOK _j0 _lmae _o- _pEUR0.00 _q- _r- _sb _t15 _u0 _v0 _w0 _x0 _y.i11540801 _z06-04-17
988			_aEBOOK, EBDAWSON
998			_am _a_alco _a_vill _b30-01-14 _cm _dz _ef _feng _gmau _h0