000			02766nam a2200361 c 4500
999			_c73246 _d73246
001			73246
003			ES-MaUEC
005			20230102111303.0
008			131015s2013 enka b 000 0 eng d
020			_a9780080547572
020			_a0080547575
040			_aDLC _cDLC _dES-MaUEC _dUEM
050		4	_aGV174 _b.F38 2013 EB
082	0	0	_a659.2/9796
100	1		_aFavorito, Joseph _982651 _0Local
245	1	0	_aSports publicity : _ba practical approach _cJoe Favorito
250			_a2nd ed.
260			_aLondon _aNew York _bRoutledge _c2013
300			_a1 recurso en línea (VIII, 376 p.) _bil. _c25 cm
336			_aTexto (visual) _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
520			_a"Sports Publicity" offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. This book features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media - the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons.It provides a practical look at the various aspects of effective public relations management in the sport industry and features multiple case studies per chapter taken from the authors vast experience in PR in sport while detailing the oft-ignored history of sport PR, as well as perspective on where the industry is moving toward. It is diverse in its scope, as it details the ins and outs of effective PR working with large market professional teams, college athletic departments, as well as minor league sports
650	0	7	_aDeportes _9138385 _2embne
650	0	7	_aRelaciones públicas _9139232 _2embne
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://www.vlebooks.com/vleweb/product/openreader?id=UEM&accId=9195405&isbn=9780203084724&uid=^u _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
901			_ai9780080547572
907			_a.b12303008 _b10-10-17 _c15-10-13
942			_2lcc _cLE
945			_aGV174 .F38 2013 EB _g1 _ieBOOK _j0 _lmae _o- _pEUR0.00 _q- _r- _sb _t15 _u0 _v0 _w0 _x0 _y.i11540291 _z06-04-17
988			_aEBDAWSON, EBOOK, BFEBOOKRMADRID
998			_am _a_alco _a_vill _ao _b25-10-13 _cm _dz _ef _feng _genk _h0