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_aHF5415.135 _b.K47 2013 |
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| 100 | 1 |
_aKerin, Roger A. _0Local _949029 |
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_aStrategic marketing problems : _bcases and comments _cRoger A. Kerin, Robert A. Peterson |
| 250 | _a13th ed. | ||
| 250 | _aInternational ed. | ||
| 260 |
_aBoston _bPearson _ccop. 2013 |
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| 300 |
_aXI, 729 páginas _bilustraciones _c29 cm |
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| 336 |
_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 530 | _aTambien disponible en formato digital | ||
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_aToma de decisiones _2embne _9141176 |
| 650 | 0 | 7 |
_aGestión de marketing _9160839 _2embne |
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_aPeterson, Robert A. _q(Robert Allen) _d1944- _0Local _980695 |
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_a.b12012087 _b10-11-17 _c06-02-13 |
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