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001			70032
003			ES-MaUEC
005			20230307040159.0
008			121213t2011 njua o 001 0 eng d
020			_a9781118119655
020			_a1118119657
020			_a9781118119662
020			_a1118119665
020			_a9781118119648
020			_a1118119649
040			_aE7B _beng _cE7B _dES-MaUEC _dYDXCP _dWAU _dN$T _dCDX _dTEFOD _dREDDC _dOCLCQ _dIAI _dOCLCQ _dUEM
050		4	_aHF5415.1265 _b.S26 2011 EB
082	0	4	_a658.8/72
100	1		_aScott, David Meerman _944519
245	1	4	_aThe new rules of marketing and PR : _bhow to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly _cDavid Meerman Scott
250			_a3rd ed.
260			_aHoboken, N.J. _bJohn Wiley & Sons _ccoop. 2011
300			_a1 recurso en línea (XXXII, 366 p.) _bil.
336			_aTexto (visual) _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
500			_aIndice
505	0		_aHow the Web has changed the rules of marketing and PR -- Web-based communications to reach buyers directly -- Action plan for harnessing the power of the new rules.
520			_a"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; uipdated information on how to measure the success of your campaigns; a range of new tools; fresh case studies
650	0	7	_aMarketing en Internet _0LocalT _2embne _9155950
650		7	_aMarketing en Internet _0comprobar BNE19996991904 _2embne _9155950
650		7	_aMarketing _9138228 _2embne
856	4	0	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&lang=es&db=nlebk&db=nlabk&site=eds-live&AN=391436 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
907			_a.b12004881 _b10-10-17 _c13-12-12
942			_2lcc _cLE
945			_aHF5415.1265 .S26 2011 EB _g1 _ieBOOK _j0 _lmae _o- _pEUR0.00 _q- _r- _sb _t15 _u0 _v0 _w0 _x0 _y.i11528965 _z06-04-17
988			_aEBNETLUEM, EBOOK
998			_am _a_alco _a_vill _b28-12-12 _cm _dz _ef _feng _gnju _h4