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| 003 | ES-MaUEC | ||
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| 008 | 990701s1998 us a W 00010 eng b | ||
| 035 | _aSirsi) i9780070539433 | ||
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_aCA/U-1 _dES-MaUEC |
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_aHF5821 _b.R67 1998 |
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_aRossiter, John R. _0Local _951991 |
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_aAdvertising communications & promotion management _cJohn R. Rossiter, Larry Percy |
| 250 | _a2nd ed | ||
| 260 |
_aLondon (Massachusetts) [etc.] _bMcGraw-Hill _c1998 |
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_a640 páginas _bilustraciones _c26 cm |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 490 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes index | ||
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_aMarketing _0comprobar BNE19900957214 _2embne _9138228 |
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_aPercy, Larry _0Local _951992 |
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