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001 67841
003 ES-MaUEC
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008 120622s2007 nyu 001 0 eng d
020 _a9780230600690
040 _aES-MaUEC
050 4 _aHG6178
_b.D78 2007
100 1 _aDru, Jean-Marie
_926756
_0comprobar BNE19982701527
245 1 0 _aHow disruption brought order :
_bthe story of a winning strategy in the world of advertising
_cJean-Marie Dru
260 _aNew York
_bPalgrave Macmillan
_c2007
300 _a236 páginas
_c24 cm
336 _aTexto (visual)
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
500 _aIncluye índice
942 _2lcc
_cM1S
988 _aDONA12, DONACARMELO
650 0 7 _aAgencias de publicidad
_2embne
_9150822
610 2 4 _aTWBA (firma)
_9106778
_0LocalT
901 _ai9780230600690
907 _a.b11694853
_b10-11-17
_c22-06-12
998 _am
_a_vill
_b22-06-12
_cm
_da
_ef
_feng
_gnyu
_h0
945 _aHG6178 .D78 2007
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_lmcg
_o-
_pEUR0.00
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_y.i10989808
_z22-06-12
999 _c67841
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