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001 67638
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020 _a0007112297
040 _aES-MaUEC
050 4 _aHD69.B7
_bW37 2001
245 0 0 _aWarriors on the high wire :
_bthe balancing act of brand leadership in the 21st century
_c[compiled by] Fiona Gilmore
260 _aLondon
_bHarperCollinsBusiness
_ccop. 2001
300 _axix, 215 páginas
_c24 cm
336 _aTexto (visual)
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
500 _aDonación
942 _2lcc
_cM1S
988 _aDONA11
650 7 _aMarcas comerciales
_0LocalT
_2embne
_9138129
700 1 _aGilmore, Fiona
_0Local
_979650
901 _ai0007112297
907 _a.b11655665
_b10-11-17
_c21-05-12
998 _am
_a_vill
_b21-05-12
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999 _c67638
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