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| 003 | ES-MaUEC | ||
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| 008 | 120308t2004 maua b 001 0 eng | ||
| 020 | _a9781591392101 | ||
| 020 | _a1591392101 | ||
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_aKumar, Nirmalya _939286 _0comprobar BNE20052189459 |
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_aMarketing as strategy : _bunderstanding the CEO's agenda for driving growth and innovation _cNirmalya Kumar ; [foreword by Philip Kotler] |
| 260 |
_aBoston, Mass. _bHarvard Business School Press _ccop. 2004 |
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| 300 |
_aXV, 270 páginas _bilustraciones _c24 cm |
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| 336 |
_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 500 | _aIncluye índice | ||
| 504 | _apáginas [247]-258 | ||
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_aMarketing _0comprobar BNE19900957214 _2embne _9138228 |
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_aPlanificación estratégica _0comprobar BNE19982032401 _2embne _9154228 |
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