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_aKeller, Kevin Lane, _d1956- _0Local _948695 |
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_aAdministración estratégica de marca : _bBranding _cKevin Lane Keller ; traducción, Erika Montserrat Jaasso Hernand Borneville ; revisión técnica, Roberto Garza-Castillón Cantú |
| 250 | _a3a ed. | ||
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_aMéxico [etc.] _bPearson Educación _c2008 |
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_aXXI, 692 páginas _c27 cm |
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| 984 | _aStrategic Brand Management | ||
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