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020 _a9780077117481
040 _aES-MaUEC
050 4 _aHD69.B7
_bL34 2011
100 1 _aLaforet, Sylvie
_0Local
_979215
245 1 0 _aManaging brands :
_bA contemporary perspective
_cSylvie Laforet
250 _areimp.
260 _aMaidenhead, Berks.
_bMcGraw-Hill Higher Education
_creimp. 2011
300 _axxiv, 412 páginas
_bilustraciones
_c27 cm
336 _aTexto (visual)
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
500 _aÍndice
942 _2lcc
_cM1S
988 _aGMARK306
650 0 7 _aMarcas comerciales
_0LocalT
_2embne
_9138129
901 _ai9780077117481
907 _a.b11390281
_b10-11-17
_c19-01-12
998 _am
_a_vill
_b03-02-12
_cm
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945 _aHD69 .B7 L34 2011
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