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| 001 | 61188 | ||
| 003 | ES-MaUEC | ||
| 003 | OCoLC | ||
| 005 | 20230102110555.0 | ||
| 006 | m u | ||
| 007 | cr cn--------- | ||
| 008 | 000808s1999 enka sb 001 0 eng d | ||
| 020 | _a0585229317 (electronic bk.) | ||
| 035 | _aSirsi) i9780585229317 | ||
| 040 |
_aN$T _cN$T _dES-MaUEC _dOCLCQ _dMUQ _dOCLCQ _dUEM |
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_aHF5415.55 _bR448 1999 EB |
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| 082 | 0 | 4 | _221 |
| 245 | 0 | 0 |
_aRelationship marketing : _bstrategy and implementation / _cHelen Peck ... [et al.]. |
| 260 |
_aOxford _bButterworth Heinemann _c1999. |
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| 300 |
_a1 recurso en línea (509 p.) _bil. _c24 cm |
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| 336 |
_aTexto (visual) _btxt _2rdacontent |
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| 337 |
_aelectrónico _bc _2rdamedia |
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| 338 |
_arecurso electrónico _bcr _2rdacarrier |
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| 490 | 0 | _aCIM professional | |
| 500 | _a"Published in association with the Chartered Institute of Marketing." | ||
| 500 | _aSeries statement on jacket | ||
| 504 | _aIncluye referencias bibliográficas e índices | ||
| 650 | 0 | 7 |
_aMarketing relacional _9158685 _2embne |
| 700 | 1 |
_aPeck, Helen _976641 _0Local |
|
| 710 | 2 |
_aChartered Institute of Marketing _9106168 _0Local |
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| 710 | 2 |
_aNetLibrary, Inc. _9106679 _0Local |
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_cOriginal _z0750636262 _wDLC) 99231549 _wOCoLC)41440056 |
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_uhttp://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=34041 _yAcceso a este recurso digital (usuarios Universidad Europea) |
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_a.b10714522 _b10-10-17 _c06-01-12 |
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