000 01418cam a2200385 4500
001 6118
003 ES-MaUEC
005 20230102103654.0
008 960402s1992 us a w 00010 eng
010 _a91035022
020 _a0070067570
035 _aSirsi) i9780070067578
040 _aES-MaUEC
050 4 _aHF5415.129
_b.B67 1992
050 0 0 _aHF5415.129
_bB68 1992 1992
082 0 0 _a658.8/4
_c20
100 1 _aBowersox, Donald J
_924786
_0comprobar BNE19971338656
245 1 0 _aStrategic marketing channel management
_cDonald J. Bowersox, M. Bixby Cooper
260 _aNew York
_bMcGraw-Hill
_ccop. 1992
300 _a488 páginas
_bilustraciones
_c24 cm
336 _aTexto (visual)
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
490 0 _aMcGraw-Hill series in marketing
500 _aIncludes bibliographical references (p. 458-459) and index
650 7 _aGestión de marketing
_9160839
_0comprobar BNE20022770781
_2embne
650 7 _aMarketing
_xPlanificación
_9333142
_0comprobar BNE20022585909
_2embne
700 1 _aCooper, M. Bixby
_0Local
_951629
901 _ai0070067570
907 _a.b10072202
_b10-11-17
_c05-01-12
942 _2lcc
_cM15
998 _am
_a_vill
_b05-01-12
_cm
_da
_e-
_feng
_gxxu
_h0
907 0 0 _a5RA
945 _aHF5415.129 .B67
_b1992
_g1
_i9300117914
_j0
_lmcg
_o-
_pEUR0.00
_q-
_r-
_s-
_t3
_u3
_v0
_w0
_x0
_y.i10102942
_z05-01-12
999 _c6118
_d6118