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| 008 | 960402s1992 us a w 00010 eng | ||
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| 035 | _aSirsi) i9780070067578 | ||
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_aHF5415.129 _b.B67 1992 |
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_aHF5415.129 _bB68 1992 1992 |
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_aBowersox, Donald J _924786 _0comprobar BNE19971338656 |
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_aStrategic marketing channel management _cDonald J. Bowersox, M. Bixby Cooper |
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_aNew York _bMcGraw-Hill _ccop. 1992 |
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_a488 páginas _bilustraciones _c24 cm |
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_aTexto (visual) _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 490 | 0 | _aMcGraw-Hill series in marketing | |
| 500 | _aIncludes bibliographical references (p. 458-459) and index | ||
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_aGestión de marketing _9160839 _0comprobar BNE20022770781 _2embne |
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_aMarketing _xPlanificación _9333142 _0comprobar BNE20022585909 _2embne |
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_aCooper, M. Bixby _0Local _951629 |
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