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| 008 | 010423s1997 nyua sb 001 0 eng d | ||
| 020 | _a0071379061 | ||
| 035 | _aSirsi) i9780071379069 | ||
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_aHM263 _b.H317 1997 EB |
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| 245 | 0 | 4 |
_aThe handbook of strategic public relations & integrated communications _cClarke L. Caywood |
| 260 |
_aNew York _bMcGraw-Hill _ccop. 1997 |
||
| 300 |
_a1 recurso en línea (xxvi, 574 p.) _bil. _c26 cm |
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| 336 |
_aTexto (visual) _btxt _2rdacontent |
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| 337 |
_aelectrónico _bc _2rdamedia |
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| 338 |
_arecurso electrónico _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | 7 |
_aRelaciones públicas _9139232 _0LocalS _2embne |
| 650 | 0 | 7 |
_aMarketing _0LocalS _2embne _9138228 |
| 700 | 1 |
_aCaywood, Clarke L. _d1947- _976585 _0Local |
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_aNetLibrary, Inc. _9106679 _0Local |
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_uhttp://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=51946 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid) |
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