| 000 | 01332cam a2200337 4500 | ||
|---|---|---|---|
| 999 |
_c58144 _d58144 |
||
| 001 | 58144 | ||
| 003 | ES-MaUEC | ||
| 005 | 20230102110419.0 | ||
| 008 | 971031s1992 sp w 00001 spa s | ||
| 035 | _aSirsi) i9788423410521 | ||
| 040 |
_aUCM.CEE _dES-MaUEC |
||
| 050 | 4 |
_aHF5415 _bW5518 1992 |
|
| 080 | _a658.8 | ||
| 100 | 1 |
_aWilson, Aubrey _911774 _0comprobar BNE19900323334 |
|
| 245 | 1 | 0 |
_aNuevas tendencias en marketing : _bestrategias para los años noventa _cAubrey Wilson ; prólogo de Philip Kotler ; epílogo de Theodore Levitt |
| 260 |
_aMadrid _bDeusto _cD.L. 1992 |
||
| 300 |
_a231 páginas _c23 cm |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 650 | 7 |
_aMarketing _0comprobar BNE19900957214 _2embne _9138228 |
|
| 700 | 1 |
_aKotler, Philip _d1931- _0BNE19922607948 _eprologuista _921466 |
|
| 700 | 1 |
_aLevitt, Theodore _912249 _0comprobar BNE19922629414 |
|
| 901 | _ai8423410528 | ||
| 907 |
_a.b10669322 _b10-11-17 _c06-01-12 |
||
| 907 | 0 | 0 | _a11LC |
| 942 |
_2lcc _cM15 |
||
| 945 |
_aHF5415 .W5518 _b1992 _g1 _i9300211489 _j0 _lmcg _o- _pEUR0.00 _q- _r- _s- _t3 _u3 _v0 _w0 _x0 _y.i1089231x _z06-01-12 |
||
| 984 | _aNew directions in marketing: business-to-business strategies for the 1990s | ||
| 998 |
_am _a_vill _b05-01-12 _cm _da _e- _fspa _gsp _h0 |
||