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| 100 | 1 |
_aCohen, William A. _94784 _0comprobar BNE19930035468 |
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| 245 | 1 | 3 |
_aEl plan de márketing : _bprocedimiento, formularios, estrategia y técnica _cWilliam A. Cohen |
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_aMadrid [etc.] _bDeusto _c1993 |
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_a287 páginas _c24 cm |
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_aTexto (visual) _btxt _2rdacontent |
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| 490 | 0 | _aBiblioteca Empresarial Deusto. Marketing | |
| 504 | _aBibliogr.: p. 278 | ||
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_aMarketing _xPlanificación _2embne _9333142 _0comprobar BNE20022585909 |
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