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| 020 | _a0030976014 | ||
| 020 | _a0030976014 (ACID-FREE PAPER) | ||
| 035 | _aSirsi) i9780030976018 | ||
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_aHF5415 _b.B53 1995 |
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_aHF5415 _bB53 1995 1995 |
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 |
_aBoone, Louis E. _951342 _0Local |
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_aContemporary marketing, plus _cLouis E. Boone, David L. Kurtz |
| 250 | _a8th ed | ||
| 260 |
_aFort Worth _bThe Dryden Press _ccop. 1995 |
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_a1 v. ((paginación variada)) _bcol. ilustraciones _c29 cm |
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| 336 |
_aTexto (visual) _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 490 | 0 | _aThe Dryden Press series in marketing | |
| 500 | _aRev. ed. of: Contemporary marketing / Louis E. Boone, David L. Kurtz. 7th ed. c1992 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 7 |
_aMarketing _0comprobar BNE19900957214 _2embne _9138228 |
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_aGestión de ventas _9150901 _0LocalC _2embne |
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_aKurtz, David L. _0Local _951343 |
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