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020 _a1412905710
035 _aSirsi) i9781412905718
040 _aDLC
_cDLC
_dES-MaUEC
050 4 _aHF5415.2
_b.M46 2005
100 1 _aMentzer, John T.
_945127
245 1 0 _aSales forecasting management :
_ba demand management approach
_cJohn T. Mentzer, Mark A. Moon
250 _a2nd ed.
260 _aThousand Oaks, Calif.
_bSage Publications
_ccop. 2005
300 _a347 páginas
_bilustraciones
_c23 cm
336 _aTexto (visual)
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (p. 331-335) and index
505 0 _aSales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems
650 0 7 _aAnálisis de mercado
_0LocalP
_2embne
_9152536
650 7 _aMarketing
_0comprobar BNE19900957214
_2embne
_9138228
700 1 _aMoon, Mark A.
_d1955-
_0Local
_973006
901 _ai9781412905718
907 _a.b10620217
_b10-11-17
_c06-01-12
942 _2lcc
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945 _aHF5415.2 .M46
_b2005
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_i9300791292
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