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| 005 | 20230102110210.0 | ||
| 008 | 040713s2005 us a b 001 0 eng | ||
| 020 | _a1412905710 | ||
| 035 | _aSirsi) i9781412905718 | ||
| 040 |
_aDLC _cDLC _dES-MaUEC |
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| 050 | 4 |
_aHF5415.2 _b.M46 2005 |
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| 100 | 1 |
_aMentzer, John T. _945127 |
|
| 245 | 1 | 0 |
_aSales forecasting management : _ba demand management approach _cJohn T. Mentzer, Mark A. Moon |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, Calif. _bSage Publications _ccop. 2005 |
||
| 300 |
_a347 páginas _bilustraciones _c23 cm |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (p. 331-335) and index | ||
| 505 | 0 | _aSales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems | |
| 650 | 0 | 7 |
_aAnálisis de mercado _0LocalP _2embne _9152536 |
| 650 | 7 |
_aMarketing _0comprobar BNE19900957214 _2embne _9138228 |
|
| 700 | 1 |
_aMoon, Mark A. _d1955- _0Local _973006 |
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| 901 | _ai9781412905718 | ||
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_a.b10620217 _b10-11-17 _c06-01-12 |
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