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| 001 | 48787 | ||
| 003 | ES-MaUEC | ||
| 005 | 20230102105856.0 | ||
| 008 | 040114s2004 us b 001 0 eng | ||
| 010 | _a2004044283 | ||
| 020 | _a1591840279 | ||
| 035 | _aSirsi) i9781591840275 | ||
| 040 |
_aDLC _cDLC _dES-MaUEC _dUEM |
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| 050 | 4 |
_aHF5415.13 _b.A85 2004 |
|
| 100 | 1 |
_aAtkin, Douglas _939616 _0comprobar BNE20061006805 |
|
| 245 | 1 | 4 |
_aThe culting of brands : _bwhen customers become true believers _cDouglas Atkin |
| 260 |
_aNew York _bPortfolio _c2004 |
||
| 300 |
_aXIX, 230 páginas _c24 cm |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (p. 211-219) and index. | ||
| 650 | 7 |
_aGestión de marketing _9160839 _0comprobar BNE20022770781 _2embne |
|
| 650 | 0 | 7 |
_aMarcas comerciales _0LocalO _2embne _9138129 |
| 901 | _ai1591840279 | ||
| 907 |
_a.b1056195x _b10-11-17 _c06-01-12 |
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_2lcc _cM15 |
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_am _a_vill _b05-01-12 _cm _da _e- _feng _gxxu _h4 |
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_aHF5415.13 .A85 _b2004 _g1 _i9300730480 _j0 _lmcg _nSTAFF. 57939 _o- _pEUR25.45 _q- _r- _s- _t3 _u3 _v0 _w0 _x0 _y.i10748775 _z06-01-12 |
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