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| 003 | ES-MaUEC | ||
| 005 | 20230102105852.0 | ||
| 008 | 970905t1998 us a b 001 0 eng | ||
| 010 | _a97040334 | ||
| 020 | _a0471189626 (cloth : alk. paper) | ||
| 035 | _aSirsi) i9780471189626 | ||
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_aHF5837 _b.S84 1998 |
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| 082 | 0 | 0 | _a659.1/11 |
| 100 | 1 |
_aSteel, Jon. _930916 _0comprobar BNE20002246677 |
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| 245 | 1 | 0 |
_aTruth, lies, and advertising : _bthe art of account planning _cby Jon Steel. |
| 260 |
_aNew York _bWiley _ccop. 1998. |
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| 300 |
_a298 páginas _bilustraciones _c24 cm |
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| 336 |
_aTexto (visual) _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _a"An Adweek book." | ||
| 504 | _aIncluye referencias bibliográficas | ||
| 650 | 0 | 4 |
_9139297 _aCampañas publicitarias _zEstados Unidos _0LocalO |
| 650 | 7 |
_aPublicidad _zEstados Unidos _9169757 _0comprobar BNE19901078859 _2embne |
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| 650 | 0 | 7 |
_aAgencias de publicidad _zEstados Unidos _9150822 _0LocalO _2embne |
| 901 | _aocm01654979 | ||
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_a.b1056083x _b10-11-17 _c06-01-12 |
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