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_b.M3818 2005
245 0 0 _aMarketing estratégico
_cOrville C. Walker
250 _a4a. ed.
260 _aMéxico [etc.]
_bMcGraw Hill
_ccop. 2005
300 _a431 páginas
_bilustraciones
_c24 cm
_e1 CD-ROM
336 _aTexto (visual)
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_2rdacontent
337 _asin mediación
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_2rdamedia
338 _avolumen
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942 _2lcc
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984 _aMarketing strategy : a decision-focused approach.
650 7 _aGestión de marketing
_9160839
_0comprobar BNE20022770781
_2embne
700 1 _aWalker, Orville C.
_922446
_0comprobar BNE19950394444
901 _ai9701045962
907 _a.b10557647
_b10-11-17
_c06-01-12
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