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_aCohen, William A. _94784 _0comprobar BNE19930035468 |
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_aPlan de mercadotecnia _cWilliam A. Cohen |
| 250 | _a3a. ed. en inglés, 1a. ed. en español | ||
| 260 |
_aMéxico _bCompañía Editorial Continental _c2004 |
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_a400 páginas _btablas _c27 cm |
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_2lcc _cM1S |
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| 984 | _aThe marketing plan. | ||
| 650 | 7 |
_aGestión de marketing _9160839 _0comprobar BNE20022770781 _2embne |
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_a.b10545529 _b10-11-17 _c06-01-12 |
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