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_aSun Tzu, estrategias de marketing : _b[12 principios esenciales para ganar la batalla del mercado] _cGerald A. Michaelson, con Steven W. Michaelson ; traducción, Carlos Ossés Terrón |
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_aMadrid _bMcGraw-Hill _c2004 |
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_a193 páginas _c23 cm |
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| 984 | _aSun Tzu strategies for marketing : 12 essential principles for winning the war for customers. | ||
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