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050 4 _aHF5438.25
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082 0 0 _a658.85
100 1 _aWeitz, Barton A.
_0Local
_954204
245 1 0 _aSelling :
_bbuilding partnerships
_cBart A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.
250 _a5th ed.
260 _aBoston
_bIrwin/McGraw Hill
_c2004
300 _a1 v. (paginación variada)
_bilustraciones, mapas
_c26 cm
336 _aTexto (visual)
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
490 0 _aThe Irwin/McGraw-Hill series in marketing
504 _aIncludes bibliographical references and indexes
942 _2lcc
_cM1S
988 _aEMP307, OPADE812
650 7 _aVenta
_0comprobar BNE19900957258
_2embne
_9413086
700 1 _aCastleberry, Stephen Bryon
_0Local
_954205
700 1 _aTanner, John F.
_0Local
_954206
901 _ai0256228264
907 _a.b10518113
_b10-11-17
_c06-01-12
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