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| 003 | ES-MaUEC | ||
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| 008 | 990521c1996 us a w 00010 eng | ||
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_aDLC _dES-MaUEC |
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_aHF5821 _b.S24 1996 |
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_aHF5821 _bS419 1996 1996 |
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_a659.1/11 _c20 |
| 100 | 1 |
_aSchultz, Don E. _919884 _0comprobar BNE19950412467 |
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_aEssentials of advertising strategy _cDon E. Schultz, Stanley I. Tannenbaum, Anne Allison |
| 250 | _a3rd ed | ||
| 260 |
_aLincolnwood (Illinois) _bNTC Business Books _ccop. 1996 |
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| 300 |
_a155 páginas _bilustraciones _c27 cm |
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| 336 |
_aTexto (visual) _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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_aPublicidad _0comprobar BNE19900957247 _2embne _9138231 |
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_aAllison, Anne _0Local _968845 |
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_aTannenbaum, Stanley I. _962005 _0Local |
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