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008 160827s2016 enk o 000 0 eng d
020 _a9781847656780
020 _a1847656781
040 _aEBLCP
_beng
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_dOCLCF
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_dOCLCQ
_dTEFOD
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100 1 _aKelley, Tom
245 1 4 _aThe Art Of Innovation [
_hRecurso electrónico] :
_bLessons in Creativity from IDEO, America's Leading Design Firm
260 _aLondon :
_bProfile Books,
_c2016
300 _a202 p.
490 0 _aEBSCO Academic eBook Collection Complete
505 0 _aAbout the Authors; Copyright Page; Preface to the new edition; Dedication; Acknowledgments; Contents; Foreword; 1. Innovation at the Top; 2. Winging it in Start-Up Mode; 3. Innovation Begins With an Eye; 4. The Perfect Brainstorm; 5. A Cool Company Needs Hot Groups; 6. Prototyping is the Shorthand of Innovation; 7. Build your Greenhouse; 8. Expect the Unexpected; 9. Barrier Jumping; 10. Creating Experiences for fun and Profit; 11. Zero to Sixty; 12. Coloring Outside the Lines; 13. In Search of the "Wet Nap" Interface; 14. Live the Future; 15. Getting in the Swing; Index
520 _aAThere isn't a business that doesn't want to be more creative in its thinking, products and processes. In -- The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries
538 _aForma de acceso: World Wide Web
999 _c403539
_d403539