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001			403526
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006			m |o d |
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008			111222s2012 cau ob 001 0 eng
906			_a7 _bcbc _corigcop _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _eecip book _xpolicy default _eclaim1 2012-08-27
955			_fxd04 2015-01-22 book rec'd
010			_a 2011053047
020			_a9781118283233 (epub)
020			_a9781118283479 (mobipocket)
020			_a9781118286005 ( adobe pdf)
020			_z9781118249741 (hardback)
040			_aDLC _beng _cDLC _dDLC
042			_apcc
050	0	0	_aHD45
082	0	0	_223
084			_aBUS000000 _2bisacsh
100	1		_aRadjou, Navi.
245	1	0	_aJugaad innovation _h[electronic resource] : _bthink frugal, be flexible, generate breakthrough growth / _cby Navi Radjou, Jaideep Prabhu, and Simone Ahuja.
250			_a1st ed.
260			_aSan Francisco, CA : _bJossey-Bass, A Wiley Imprint, _c2012.
300			_a1 online resource.
520			_a"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations. "-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aTechnological innovations _vCase studies.
650		0	_aAdaptability (Psychology) _vCase studies.
650		7	_aBUSINESS & ECONOMICS / General. _2bisacsh
700	1		_aPrabhu, Jaideep C.
700	1		_aAhuja, Simone.
776	0	8	_iPrint version: _aRadjou, Navi. _tJugaad innovation _b1st ed. _dSan Francisco, CA : Jossey-Bass, 2012 _z9781118249741 (hardback) _w(DLC) 2011050766
999			_c403526 _d403526