000			03020cam a22004338i 4500
001			403506
005			20240809123834.0
008			210408s2022 cau ob 001 0 eng
006			m |o d |
007			cr_|||||||||||
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _eecip ebook _xpolicy default
010			_a 2021016687
020			_a9781503629868 _q(ebook)
020			_z9781503613966 _q(cloth)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHD57.7
082	0	0	_223
100	1		_aQuint, Eric, _eauthor.
245	1	0	_aDesign leadership ignited : _belevating design at scale / _cEric Quint, Gerda Gemser, and Giulia Calabretta.
263			_a2202
264		1	_aStanford, California : _bStanford Business Books, an Imprint of Stanford University Press, _c2022.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aDesign context -- Design leadership -- Design direction -- Design organization -- Design taxonomy -- Design resources -- Design scaling -- Design excellence.
520			_a"Transformational design leadership requires a leader who, rather than designing products, designs the design function, establishing a thriving environment for the creative team. It also requires a leader who helps to design the organization, making design a strategic capability that advances innovation and enhances customer experiences. To examine the foundations of strong design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries and geographies. Based on these insights, the book takes the position that a core challenge to successful design leadership is the ability to effectively balance long-term goals and short-term outcomes that can be contradictory in nature. This book provides insights and guidelines that will help design and business leaders recognize these often contradictory challenges and leverage them to the benefit of both the design function and the organization at large. Through a combination of practitioner experience and empirical research, the authors demonstrate how design can be used as a strategic capability to advance innovation and enhance customer experience"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aLeadership.
650		0	_aIndustrial design _xManagement.
700	1		_aGemser, Gerda, _eauthor.
700	1		_aCalabretta, Giulia, _eauthor.
776	0	8	_iPrint version: _aQuint, Eric. _tDesign leadership ignited _dStanford, California : Stanford Business Books, an Imprint of Stanford University Press, 2022 _z9781503613966 _w(DLC) 2021016686
985			_aLC online resource _d2021-04-16
999			_c403506 _d403506