000			02909nam a22003135i 4500
001			403238
003			ES-MaUEC
005			20240603113737.0
007			cr nn 008mamaa
008			231030s2023 gw | o |||| 0|eng d
020			_a9783662676974
024	7		_a10.1007/978-3-662-67697-4 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC
050		4	_aHF5548.7-5548.85 _b2023 EB
100	1		_aRademacher, Ute. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut
245	1	0	_aCustomer Centricity in New Product Development : _bRadical Customer Orientation as the Key to High-potential Innovations _cby Ute Rademacher
250			_a1st ed. 2023
264		1	_aBerlin, Heidelberg _bSpringer International Publishing _c2023
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
490	0		_aSpringer essentials _x2731-3115
505	0		_aCustomer Centricity - more than customer orientation -- Product development in agile times -- Understanding customers - consumer psychology for innovators -- Developing products step by step. .
520			_aThe pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are disrupting structures. And customers are increasingly well informed and digitally connected. Only offers that provide understandable and credible solutions for your own pain points can prevail. In this book, you will learn to use essential knowledge from consumer and brand psychology to move step by step from customer-relevant problems to promising solutions. For analog and digital products, b2b customers and consumers. With proven tips, inspiring techniques, formulation examples and canvasses for your innovation workshop. The content Customer Centricity - more than customer orientation Product development in agile times Understanding customers - consumer psychology for innovators Developing products step by step The target groups Problem owners and product managers Market researchers The author Ute Rademacher has more than 20 years of experience in qualitative-psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to zink supplements. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-662-67697-4 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
988			_aSpringer_Psychology_2023
999			_c403238 _d403238