000			03215nam a22003375i 4500
999			_c403060 _d403060
001			403060
003			ES-MaUEC
005			20240720110931.0
006			a||||fo|||| 00| 0
007			cr nn 008mamaa
008			230104s2023 gw | fo |||| 0|eng d
020			_a9783662663936
024	7		_a10.1007/978-3-662-66393-6 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC
050		4	_aBF789 .G5 _b2023 EB
100	1		_aStauss, Bernd. _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9690639
245	1	0	_aPsychology of Gift-Giving _cby Bernd Stauss
250			_a1st ed. 2023
264		1	_aBerlin, Heidelberg _bSpringer International Publishing _c2023
300			_a1 recurso en línea
336			_atexto _btxt _2rdacontent
337			_aelectrónico _bc _2rdamedia
338			_arecurso electrónico _bcr _2rdacarrier
505	0		_aGift giving: joy, duty and frustration -- Gift and counter-gift: the reciprocity rule -- The valuation of the gift: the recipient decides, not the giver -- The financial value of the gift: can't buy me love?- The emotional value of the gift: empathy, surprise, sacrifice -- Gifts as information media: what they say about the giver and the relationship with the recipient -- Gifts in romantic relationships: what enhances and what weakens the relationship?- Gifts to different recipients: who gets anything at all and how much?- Difficult givers and recipients: risk reduction strategies -- Cash gifts and vouchers: when are they taboo and when are they welcome?- Handling over and receiving the gift: the moment of truth -- Gifts and gender: Santa Claus is a woman -- Gifts and culture: what applies globally and what regionally?.
520			_a Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother's Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others: What 'secret' rules of giving and receiving do we follow? What messages do we send with our gifts? How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift? What mistakes should we avoid when giving gifts in romantic relationships? When is a monetary gift appropriate and when is it not? The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt. .
988			_aSpringer_Psychology_2023
650		7	_2embne _9138046 _aPsicología
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-662-66393-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b07/2024 _dz _ean _zSI