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_aThill, John V. _0Local _950576 |
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_aExcellence in business _cCourtland L. Bovee, John V. Thill |
| 250 | _a8th ed. | ||
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_aUpper Saddle River, New Jersey _bPearson/Prentice Hall _ccop. 2008 |
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| 500 | _aIncluye referencias bibliográficas e índice | ||
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_aMarketing _0LocalC _2embne _9138228 |
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_aBovée, Courtland L. _0Local _950577 |
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