000			02679nam a2200301 i 4500
999			_c398607 _d398607
001			398607
003			ES-MaUEC
005			20240319115915.0
007			ta
008			160223s2016 enka b 001|0|eng|d
020			_a9781471148040
040			_aUNAV _bspa _dES-MaUEC
050		4	_aBF774 _b.B47 2016
100	1		_aBerger, Jonah _eautor _9689878
245	1	0	_aInvisible Influence : _bThe Hidden Forces that Shape Behaviour _cJonah Berger
264		1	_aLondon _bSimon & Schuster _c2016
300			_aVI, 264 páginas _bilustraciones _c24 cm
336			_2rdacontent _aTexto _btxt
337			_2rdamedia _asin mediación _bn
338			_2rdacarrier _avolumen _bnc
504			_aIncluye referencias bibliográficas e índice
520			_aIf you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found itinteresting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it's wrong. Without our realizing it, other people's behavior - what psychologists call "social influence" - has a huge influence on everything we do at every moment of our lives, from the mundane (which movie to see or place to have lunch) to the momentous (which career path to take or person to marry). We make riskier decisions because someone patted us on the shoulder. We like the name Mia because Madison and Sophia are popular names this year. Even strangers, or people we may never meet, have a startling impact on our judgments and decisions: our attitudes towards a welfare policy totally shift if we're told it is supported by Democrats versus Republicans, even though the policy is the same in both cases. But social influence doesn't just lead us to do the same things as others. Like a magnet it can attract, but it also can repel. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like the soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it: we can affect others behavior and use others to help us make better-informed decisions
650		7	_aInfluencia (Psicología) _2embne _9160051
650	0	7	_aPsicología social _2embne _9138200
650	0	7	_aToma de decisiones _2embne _9141176
942			_2lcc _n0
998			_b03/2024 _da _eb _zSI